She bought the experience of LUXE
LUXE has a very different position in the market than ULTRA.
LUXE is a diasporic BRAND… it feels like when Kittitians come on plane. Like you are kittitian but you have not been home long enough.
But in that there is an opportunity… to partner with Tourism… (I don’t think they have figured it out yet) #Quintin has an excellent brand strategy for that pivot.
My personal favorite thing about LUXE is that it DRIVES the market ….
ULTRA would never be consistently as good without LUXE because competition – others offering a different experience makes is BETTER.
These two brands and bands are super brilliant
Regardless:
Age
Beauty- body type
Social status
Economic stability
She is bought membership into the LUXE.
She is buying not the costume.
But the
1. Excellence of the entrepreneurs
2. The experience
3. The come back home to parade
And the price is a marketing tool that signals people us come home and play mass with people like these.
I am so I love with everything LUXE
I like the other bands as well.
But I studying the business model and the master marketing plan.
LUXE is leading in their space in the market as is ULTRA
Lady in the pic… please don’t vex me you look beautiful. You exemplify magic.
