Lil bit by lilbit makes a BIG impact.
Sometimes your first attempt fails because no one played the song you make on the radio. No one buys your books, and no one attends your event.
And then, one party promoter somewhere started playing your song a lot, and it becomes a hit.
One reader writes an amazing review you sell thousands of copies.
We are primed to pay attention to things that happen in a thunderclap.
But the events that change our culture often happen over time, distributed across parts of the population too small to notice.
lil bit by bit makes a BIG impact.
